Showing posts with label promotion. Show all posts
Showing posts with label promotion. Show all posts

Tuesday, September 6, 2011

Notes about everyday live in Ireland

Saturday, 3rd of September. Sometimes I'm crossing towns that are signed as Fair Trade Town. I was curious what this could be. Does all the shops only offer fair trade products?
But no. Being a Fair Trade Town just means the town must meet these five criteria (taken from Wikipedia):
  • Local council passes a resolution supporting Fairtrade, and agrees to serve Fairtrade tea and coffee at its meetings and in its offices and canteens.
  • A range of (at least two) Fairtrade products is readily available in the area’s shops and local cafés/catering establishments.
  • Fairtrade products are used by a number of local work places (estate agents, hairdressers etc) and community organisations (churches, schools etc)
  • Attract media coverage and popular support for the campaign.
  • A local Fairtrade steering group is convened to ensure continued commitment to its Fairtrade Town status.
Several towns in Ireland are Fair Trade Towns. Although it's surely mostly about PR. – At least it's a start.